Westward Settlement essays

Westbound Settlement expositions The westbound settlement made a risky zone of political and social clash between the boondocks pioneers, and the eastern pilgrims. Financial, legislative and ethnic contrasts assumed a significant job in the proceeding with clashes between the east and west. There were numerous conflicts in the mid 1760s, between the backwoods pioneers and the eastern pilgrims, from the Paxton Boys toward the North and South Carolina Regulations. The westbound settlement made a hazardous region of political clash. Boondocks pilgrims were detached more than different colonials. There was an absence of transportation, normally a days ride to the closest town hall, bar, or church. These boondocks pioneers were generally pilgrims whom had minimal expenditure to settle their duties, and they didn't care for being represented by authorities who were picked by congregations so distant. Boondocks pilgrims were likewise financially confined; numerous parts were cut off from water transport since they were situated over the fall line. Backwoods pioneers didn't frequently move yields or domesticated animals since it was excessively costly. Since most boondocks pilgrims didn't have cash, they couldn't buy slaves or hirelings. Most families were just ready to develop enough to take care of their own families. As the western networks developed, they required extra assets to manufacture streets and scaffolds for making foundations for nearby self-government. Eastern colonials were not useful; they were delayed to set up new provinces in the west, when regions were set up the territories had huge loads of land however hardly any agents. With no persistent neighborhood authority, boondocks ranchers who claimed had more land than others, or possessed a slave were put to the assignments administering open request, and were delegates for pioneer congregations. The majority of these men were inadequately instructed and had no understanding. With so little expert in the backwoods, pioneers had a progressively forceful conduct... <!

Organic Products Essay Example

Natural Products Essay Meaning of Ecopreneurship The term â€Å"ecopreneur† is gotten from two terms which are â€Å"entrepreneur† and â€Å"ecology. A business person is an individual who attempts developments, money and business insight with an end goal to change advancements into financial products and who acknowledges the dangers related with them. (Schaper, Michael. 2002) He can be any individual who distinguishes an open door in a market and has a conviction that it would prevail in the economy and on that conviction he begins misusing the chance. They may make another association or might be a piece of a current association where they renew the association in light of their apparent chance. For the most part, the word business person is utilized to mean an individual who begins another business however with time and additionally comprehension of the subject, the changed meaning of anâ business visionary likewise incorporates â€Å"intrapreneurs†, that is a business person working inside a professional workplace. Business people are the key factors in financial turn of events and the focal factors in the exchange cycle as they are the main impetus of an economy. Biology or ecological science is the part of science which thinks about the assessment of living beings in the indigenous habitat. It incorporates the investigation of people, populaces, networks, and environments. (Goliath. 2002). The biology has arrived at colossal significance in the most recent years in light of man’s enthusiasm for nature in which he lives and to discover approaches to secure the earth so as to make it maintainable. The word ecopreneur is a portmanteau of â€Å"ecological† and â€Å"entrepreneur. An ecopreneur is a person who is centered around naturally amicable issues and causes, endeavoring to work together in a way which benefits the earth. He may not be an individual or substance just associated with items like sun oriented controlled cells, water protection framework or compostable bundling. Indeed, an ecopreneur is any individual who positions condition more than or similarly to benefits as his best rules as an entrepreneur (reuters, 2007) . While numerous business visionaries might be roused, at any rate to some degree, to the mantra of â€Å"greed is great† on their excursion to turning into a tycoon, developing quantities of ecopreneurs are embracing an alternate course, concentrating on tackling the issues confronting society through the organizations they make, greening their main concern. Many are reclassifying their riches, as we have, not by the size of their financial balance or area of their home. Riches is characterized by life’s effects: wellbeing, health, important work, dynamic network life and family. †(John Ivanko. . The fundamental point of an ecopreneur is to construct a firm which is increasingly manageable and earth agreeable. Maintainability advancement is an example of asset utilize to such an extent that it meets present human needs, yet additionally saves nature with the goal that the asset can likewise be used by the people in the future. Practical business, or green busine ss, is undertaking that has no contrary effect on the worldwide or neighborhood condition, network, society, or economyâ€a business that endeavors to meet the triple main concern (individuals, planet and benefit). We will compose a custom paper test on Organic Products explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Organic Products explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Organic Products explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Frequently, practical organizations have dynamic ecological and human rights approaches. All in all, business is portrayed as green in the event that it coordinates the accompanying four standards: * It fuses standards of maintainability into every one of its business choices. * It supplies naturally benevolent items or administrations that substitute interest for nongreen items or potentially benefits. * It is greener than conventional rivalry. * It has made a suffering responsibility to natural standards in its business tasks. Who is an Ecopreneur A business person whose business endeavors are driven by benefit, yet in addition by a worry for the environment†. (Schuyler. 1998). The terms, for example, â€Å"Sustainopreneur†, â€Å"environmental Entrepreneur† and â€Å"eco capitalist† are equal with ecopreneur. The attributes of ecopreneur are: * They all attempt undertakings which includes a proportion of hazard * They should distinguish a possible busine ss opportunity * Their exercises must positively affect the earth. * The level of purposefulness isolates ecopreneur from coincidental business people. Standards of ecopreneurship There are some fundamental standards and estimations that can help manage the act of ecopreneur and give some essential gauges of rule to this developing gathering. 1. Vitality and Resource Use Efficiency and Maximization: â€Å"In nature, single direction straight streams don't long endure. Nor, by augmentation, would they be able to long make due in the human economy that is a piece of the earths biological system. The test is to update the materials economy so it is good with the ecosystem†. (Lester Brown. Earth Policy Institute). By limiting waste creation and amplifying reuse of waste streams, reasonable business can conceivably essentially build benefits. 2. Biological system Services: Services identified with insurance of environment and characteristic assets and forestalling natural corruption can be a motivation for a green business thought for ecopreneurs. 3. Common advance standards: Ecopreneurs can see potential dangers, for example, eradication of substances separated from the Earth’s covering or overharvesting and so on, as open doors for progress through green business. 4. Eco-proficiency and eco-adequacy: Ecopreneurs should discover strategies for diminishing waste while expanding profitability to such an extent that the misuse of the creation procedure and the item itself can be the crude materials of another result of administration. Drivers and Challenges The main thrusts behind ecopreneurship are as per the following: 1. Worldwide populace development: Ecopreneurs understand that as the assets and land region is restricted, so it is their duty to guarantee that there are sufficient assets not exclusively to satisfy the requirements of the present populace which is developing constantly, yet in addition for the people in the future. Henceforth they should discover approaches to preserve vitality, materials, and assets by growing new innovations or discovering approaches to control birth rate and discovering approaches to meet the food and sanctuary interest for the developing populace so as to make manageability conceivable. 2. Expanding future: Ecopreneurs esteem life, their own and of relatives, yet of the entire mankind. They need everybody to carry on with a more drawn out and more beneficial life, that is the reason they create items and approaches to expand future, for example, more advantageous food, decontaminated water and so on . Environmental change: Climate shapes the manner in which we live on this planet and the manner in which we live, work and play is attentively changing the atmosphere. The poisons discharged noticeable all around because of utilization of petroleum products is antagonistically influencing the atmosphere. So as to support the atmosphere, ecopreneurs are associated with discoveri ng substitute approaches to create vitality, for example, utilizing wind, water and sun oriented vitality. 4. Asset shortage: The reducing regular assets are an incredible issue as we will be left with no common assets in the event that we don't continue them. So as to continue them, ecopreneurs continually search for options by reusing them or utilizing a less expensive, richly accessible asset if conceivable. 5. Absence of value on the planet: The individuals of the world are living in a continuum, with one end which has all the offices of the world including the best quality food, water and home, while on the opposite end are individuals who don't have the fundamental necessities of life. Ecopreneurs need to ensure that each living being on the world is dealt with similarly so nobody is denied of anything. That is the reason they are dynamic individuals from developments, for example, WTO and furthermore discover approaches to deliver products and enterprises moderate by everybody. They are likewise engaged with altruistic acts, for example, giving cause gifts to help the denied individuals of the general public (Environlution, 2010). Natural Food as Eco Friendly Product Organic nourishments are food sources that are created utilizing strategies that don't include present day manufactured data sources, for example, engineered pesticides and synthetic manures, don't contain hereditarily altered living beings, and are not handled utilizing light, modern solvents, or substance food added substances. For by far most of mankind's history, farming can be depicted as natural; just during the twentieth century was an enormous gracefully of new engineered synthetic compounds acquainted with the food flexibly. The natural cultivating development emerged during the 1940s in light of the industrialization of agribusiness known as the Green Revolution. Natural food creation is an intensely managed industry, unmistakable from private cultivating. Right now, the European Union, the United States, Canada, Japan and numerous different nations expect makers to acquire extraordinary accreditation so as to advertise food as natural inside their fringes. Natural VERSUS CONVENTIONALLY-PRODUCED FOOD Although the properties related with natural nourishments might be hard to recognize by visual assessment alone, most shoppers buy natural items in view of an observation that these items have extraordinary (and now and again prevalent) ascribes contrasted with routinely developed other options (Vindign i et. al, 2002). Then again, a significant motivation behind why a few buyers don't buy natural nourishments is connected to a discernment that such food sources are worse than their traditionally created other options (Jolly et al. 1989). There is, in this manner, a proceeding with de

How to Write a Patriotism Essay

How to Write a Patriotism EssayNationalism is the trait we can call our national character, yet, at the same time, patriotism is what we can call our essay topics. For some, patriotism means more than just love of one's country. However, many others define it as being loyal to your country as a whole.Writing patriotism essays can be tricky, because the best way to describe or define our views and sentiments can be different from person to person. This is also the reason why, as an essay writer, it is important that you understand the perspective of the writer who will read your work. Many times, you may encounter nationalistic students when you do research in different schools. Being aware of this, you should avoid personal opinions that are not reflected in your essay writing, especially if you are writing for public distribution.To write a patriotism essay, it is necessary to start by making a list of keywords that reflect your views on patriotism. After that, keep your attention o n each of these keywords and make certain that you express each of them. It is important that you be specific in your use of these keywords. Remember, these are the words that you need to come up with, so you should know what they mean. Now, as a patriotic essay writer, it is necessary to do your research to find out the exact meanings of each of these keywords.The next step you must take in writing a patriotism essay is to know the exact category of your paper topic. This will make it easier for you to locate the information you need to write your essay topic. A good example of this is that, you may find yourself confused about why you need to do some research.However, if you already know the specific topic, you can better locate the information you need. Some of the patriot topics are 'advancement of American ideals,' 'at war with the Al Qaeda,' and 'international terrorist.' Some people even take their patriotism to the international level. They would write about 'America at war with freedom.'This last example may sound a little strange to some people, but it is understandable that many people would consider their patriotism to be international in nature. However, even if they do take this to an international level, it is still the case that their patriotism is still patriotism. When you write your patriotism essay, be aware that many people will disagree with you, however, you can always see where you have failed to be true to your ideals and beliefs.Now, this is not to say that a patriotism essay cannot be written for a specific context or event. In fact, in writing for the school paper, there may be no other word than 'history' that you may think of. Therefore, the words 'history'nationalism' seem to become closely linked in most patriotic essay topics.Writing patriotism essays does not need to be difficult. If you do your research, be specific in your use of your keywords, and also find the exact category of your essay topic, it will be easy for you to write your patriotic essay. After all, if you want your patriotism essay to be read, you have to be able to properly express your views about it.

The Statement Of The Problem - 963 Words

Introduction The Statement of the Problem Many modern Christians sincerely desire to not only understand spiritual gifts, but also aspire to see the Spirit of God work through them in their churches and around the world. The problem, however, is that they are often bombarded with the next book, sermon, or class challenging them to know and use their spiritual gifts. For many, however, this has been a source of much frustration and angst, and for others it has resulted in pride and deception. The question that must be asked, which identifies the problem this paper will seek to address is: â€Å"Are spiritual gifts, as they are currently perceived, in line with what the New Testament writers intended them to be?† In order for the modern Christian to understand spiritual gifts and use them in such a way that God’s intention of putting himself on display through the church is accomplished, the nature, purpose, and limitation of the gifts must be ascertained, using the writings to the in fant church as found in the New Testament as the model. The Importance of the Study The importance of this study is both a biblical and personal one. First, in what should be a place of unity and love, discussions in regards to the gifts often devolve into debate due to the modern dispute surrounding continuationism and cessasationism. It is a topic that Paul addresses in Corinth with an apostolic call of a father for unity instead of division. 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Looking specifically at voluntary turnover, companies often lose valued employees to other opportunities outside the organization. So, not only is voluntary turnover expensive in terms of replacing those employees, but it is potentially harmful to the productivity and culture of the company itself. Therefore, it has become increas ingly important for companies to informRead MoreIntroduction And Statement Of The Problem1161 Words   |  5 PagesIntroduction and Statement of the Problem Rejection. Death. Hatred. These are the consequences lesbian, gay, bisexual and transgender adolescent individuals face as members who are a part of parentally unaccepted families. In America, approximately 3.4% of adolescent individuals identify as homosexual. The breakdown of this population included 1.6% who identify as gay or straight, 0.7% who identify as bisexual, and 1.1% who don’t identify within those standards (Ward, Dahlhamer, Galinsky JostliRead MoreBackground And Statement Of The Problem2622 Words   |  11 PagesCHAPTER I: INTRODUCTION 1.1. Introduction This chapter includes background and statement of the problem, the significance of the study, the purpose of the study, the research questions, the research hypotheses, the research variables, the conceptual and operational definitions of cohesion, and the definition of basic terms. After Bain (1867) classified prose discourse into four discourse modes, he postulated that quality in each mode comprised the elements of unity, mass (later known as emphasis)Read MoreDescription Of Issue And Problem Statement1497 Words   |  6 PagesDESCRIPTION OF ISSUE / PROBLEM STATEMENT 1. 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Work is an integral part of our everyday life, as it is our livelihood or career or business. On an averageRead MoreChild Obesity : Problem Statement954 Words   |  4 PagesOffice Held: Mayor of New York City Issue: Child obesity Problem statement In the United States, an increasing problem that Americans faces is obesity. According to (Centers for Disease Control [CDC], 2015, the prevalence of Childhood Obesity during the years 2011 and 2012 are about to 17% of children ranging from ages 2-19 years old and the most common among ethnic groups. The statistics listed in the CDC shows there is a major problem that children face. Recent research have found that in theRead MoreProblem Statement For Faculty Development876 Words   |  4 PagesProblem Statement Faculty development is a crucial factor in the educational quality improving. In Thailand, the educational quality is regulated by the office for national education standard and quality assessment (ONESQA). Faculty development is one of quality assurance indicators that reflect the standard of educational administration (ONESQA, 2015). Regarding faculty development, ONESQA defined its criteria as professional development that institutes have to develop faculty to gain an academic

Corporate Law A Business Organization Is Governed,...

Corporate law can be described as the legislation under which the formation, registration or incorporation of a business organization is governed, dissolved, controlled and administered . The laws relating to corporations are highly important to the judicial system to control companies and their shareholders in a lawful manner. Mr. Aron Salomon manufactured leather boots as a sole trader, by the early 1880’s his sons became interested in taking part in the business. As a result, Mr. Salomon decided to incorporate his business as a Limited company, known as Salomon Co. Ltd. The company bought Mr. Salomon’s business for  £39,000;  £10,000 of which was a debt to him. Mr. Salomon took 20,001 of the 20,007 issued shares for himself and†¦show more content†¦The Act contemplated the incorporation of seven independent bonà ¢ fide members, who had a mind and a will of their own, and were not the mere puppets of an individual who . It was believed by the lord justices of appeal that the company was fiction and that the company’s shareholders were puppets of Mr Salomon’s and that he had abused the privileges of incorporation and limited liability as a result of his previous actions . The House of Lords later quashed the Court of Appeals ruling, after critically interpreting the Companies Act 1862 . The court ruled that there was nothing in the Act specifically detailing whether the shareholders should be independent of the majority shareholder . As well as this, it was equally as irrelevant that the bulk of shares were issued to Mr. Salomon as the legislation did not mention that each shareholder was to own a minimum maximum amount of shares. The company was constituted in law as the Companies Act 1862 views limited liability companies as legal ‘individuals’, separate and distinct from the company’s shareholders leaving Mr. Salomon not liable for the debts of Salomon Co. Ltd.’s creditors. The Salomon case has been seen as significant to corporate law after its original ruling was quashed and supported by the House of Lords in 1897. The reason for this is that it has paved the way for companies to be seen as complete individuals like any human and are seen as separate from its

Comparing Films Made From Books Never Let Me Go and...

Never Let Me Go The novel and film of Never Let Me Go both portray the ennui that results from living in a dehumanizing society in which a persons fate is predetermined. The plot outline clearly borrows from canonical texts like Aldous Huxleys Brave New World and George Orwells 1984. However, Never Let Me Go differs in that it is more deeply indebted to the coming-of-age, bildungsroman form. Although the book and film adaptation share a number of commonalities (it is a testament to the film that it is able to closely adhere to the book), there are nevertheless important differences pertaining to characterization and narrative structure. Both the novel and film share the same three main characters, Kathy, Ruth and Tommy. Moreover, the narrative trajectory is generally similar in both, with a three-act structure describing the childhood, adulthood, and donation period. While both share this general plot structure, the book is more challenging since it takes greater temporal risks. Where the book often jumps around between past and present through a number of flashbacks, the film adheres to a strict linear structure. There are a number of explanations for this; it is virtually impossible for the film to include all of the plot elements in the book since films are generally shorter than books. Nevertheless, it is important to take notice of which elements of the book were edited out. An additional explanation for the linear trajectory of the film is that it is beholden

Webgate Managed Service

Question: Prepare a management report for webgate managed service. Answer: Nestle S.A. is a Swiss transnational food and beverage company found in the year 1866. The company celebrates its 150 years anniversary in 2016 (Nestle.com, 2016). Nestle is the largest food company in the world with a 23rd Global 2000 Rank (McGrath, 2016). The company is headquartered in Vevey, Vaud, Switzerland (Nestle.com, 2016). The organization has a wide range of products such as medical food, baby food, bottled water, coffee and tea, dairy products, confectionery, breakfast cereals, pet foods, frozen foods, snacks and ice cream (Nestle.com, 2016). Nestle operates in over 189 countries with over 2000 brands worldwide (Nestle.com, 2016). Nestle has several business units or product areas namely, Nestle Nespresso, Nestle Waters, Cereal Partners Worldwide, Beverage Partners Worldwide, Nestle Professional, Nestle Skin Health and Nestle Health Science (Nestle.com, 2016). Business Unit/ Product Area The business area selected from the above list is Nestle Waters. Nestle Waters is one of the biggest bottled water companies in the world with a portfolio of 52 unique brands (Nestle-waters.com, 2016). The product area aims to meet the expectations of vibrant consumers from across the world. Water is a part of daily hydration. The business unit has three categories of water: natural mineral water, spring water and prepared water (Nestle-waters.com, 2016). Natural mineral water is untouched and protected from pollution risks. It has proportionate mineral salts and is not subjected to any treatment except carbonation. The water may also claim medicinal effects. Spring water comes from a specific underground source and is fit for human consumption. The water has not passed through a community water system and is protected from contamination or pollution. Prepared water originates from any water supply and is treated with microbiological safety requirements. It is purified water dependi ng upon the local legislation (Nestle-waters.com, 2016). Business Strategy Nestle follows the Nutrition, Health and Wellness Strategy ad supporting people who wish to lead a healthier life. The organization makes constant innovation and renovation in the product portfolio. Nestle cares about their people and assures quality, safety, conserving environment and sustainability. They believe in creating value with the shareholders so that the company prospers in the long term. The strategic roadmap guides the organization for delivering profitable growth and competitive advantages (Nestle.com, 2016). Nestle Waters regularly carries out research for understanding the consumer needs better. The company aims to provide the healthiest bottled water with no calories targeting the public challenges such as obesity. Not only health and quality-wise, Nestle Waters also emphasizes on environmental sustainability for which they reduced the weight of water bottles by 9% from 2010 to 2015 (Nestle-waters.com, 2016). The organization is also raising awareness about recycling and minimizing the environmental impact wherever possible (Nestle-waters.com, 2016). Analysis of Current Relationship Marketing Strategy The six markets framework can be applied for analysing the relationship marketing strategy. The six markets are: customer, employee, supplier, referral, internal and influencer market (Peck, 2013).Customer Markets- The primary focus of every marketing strategy is the customer. Nestle aims at following relationship marketing rather than transactional marketing. Nestle focuses on quality and retaining its customers. They do not focus on a single sale with limited customer commitment. Nestle Pure Life offered a rewards program for encouraging families to lead healthier lives. The consumers could collect reward points while consuming Nestle bottled water brand that could be redeemed for great rewards such as kids sports equipment, coupons, theme park tickets and much more (Prnewswire.com, 2014).Referral Markets- Certain organizations not just consider customers, but also the referrals such as agencies and intermediaries as a source of future business. Since the customers are price sensit ive in the bottled wars, Nestle has an advantage of being a low cost producer. Nestle has Prepared Water that comprises of bottling municipal water. The strategy is a good deal for the company but not for the public. However, Beverage Marketing Corporation considers municipal water bottlers as the intermediaries bringing water at a low cost for the customers (Food Water Watch, 2011).Supplier Markets- The organizations focus on creating a close relationship between customers and suppliers. Nestle engages with its suppliers and expresses concern about industrial and commercial usage of water. The manufacturing facilities of Nestle are contributing to several economies such as California (Nestle.com, 2016). However, there have been controversies for the same as California experiences water scarcity. Nestle argues that their bottled water is a convenient drink where tap-water is not available. The long term success of Nestle depends on the manufacturing facilities of bottling operation s and its supplies (Nestle.com, 2016).Recruitment Markets- Employee or recruitment markets comprises of skilled people that are the most critical element for service delivery. Nestle Waters has over 31,740 employees in 105 factories established in 33 countries (Nestle-waters.com, 2016). Nestle offers a diverse and rich environment to its employees that creates strong relationship with the customers (Nestle.com, 2016). On World Water Day, Nestle Waters employees empowered the children for water. They conducted Project WET for expanding Together 4 Water Events and implementing own water conservation projects (Nestle-waters.com, 2016). Influence Markets- The organizations focus on additional markets such as finance market or the government as the products impact the economic performance, financial status or employment status. Nestle Waters makes social and economic contributions as they are job and tax providers. Nestle Waters supports local government such as Buxton with implementatio n of recycle stations, sponsorship and investment. Nestle Waters also contributes to restore infrastructural facilities such as roads and transportation (Nestle.com, 2016).Internal Markets- The organization having internal markets have two main aspects. Firstly, every employee and department is an internal supplier and customer. Secondly, the employees work together for achieving the organizational strategy and goals. Nestle Waters has a strong performance culture differentiated with rewards and development. They have clearly aligned goals and responsibilities that help them perform strongly and consistently. However, the company faced lawsuit for gender discrimination when they refused to promote qualified female employee (Kumar, 2015). Part 2: Recommended Course of Action on How to Revise Relationship Marketing Strategy for One of the Six Markets, in Order to Add/Co-create Value More Effectively Based on the analysis of current relationship marketing strategy of Nestle Waters, it is concluded that they can consider enhancing the customer market out of the six markets. Customers are the centre and prime focus of every marketing strategy. With effective relationship marketing, Nestle Waters must strive to retain its customers. There is a need to lay orientation to customer values. It is critical not just to attract new customers, but also to retain the existing ones and must not be taken for granted. There needs to be a balance between effort that is directed towards the existing and new customers. Nestle Waters needs to understand that every customer is different and they need to devise ways for additional satisfactions by differentiating the offerings (Peck, 2013). 2.1 Customer Relationship MarketingCustomer relationship marketing or CRM is a process in which the customer loyalty, brand value and client relationships can be enhanced using marketing activities and strategies. The strategies or recommendations shall help in building long-term relationships wit h the customers and add value more effectively. Nestle Waters strategy can be revised across four dimensions: People, Products, Technology and Communication (Bloom et al., 2014). Technology Nestle Waters must build a positive orientation among people towards the nutrition value added. The nutrition value can be added in the products for gaining competitive advantage. The technology can be aligned in a manner that shall offer consumer benefits (Bloom et al., 2014). The health dimension must be communicated to the people through effective communication channels and branding strategy. The following steps are recommended as a course of action-a) Focus on customer needs- Nestle Waters must focus on customer needs by conducting market research. An analysis of their needs and wants must be made to understand what they need and let them know if their needs can be fulfilled. Nestle Waters must listen to its prospects and devise solutions to address all customer needs. It is necessary to focus on customer needs as their needs constantly change with time or other differences in competitive products. Understanding the needs better shall help in retaining existing customers and attr acting new customers (Wilson et al., 2012).b) Keep an open line of communication- Nestle Waters must keep its communication lines open as the customers will be loyal. There are various methods such as newsletters, social media sites such as Facebook, Twitter and Instagram, and emails as the customers can connect with the company in presenting their views. Nestle must always welcome and be available through emails and other means to give their prospects and customers. The customers must seek satisfaction in the fact that they can connect with the company anytime they need (Vernuccio, 2014).c) Understand the stages of customer loyalty- Nestle Waters must know the stages of customer loyalty- Suspect, Prospect, First-time customer, Repeat customer, Client, Advocate. It shall be easier for Nestle to reach from suspect to advocate stage. The marketers need to entice people and convert them into customers of the company while nurturing the relationship. The business executives of nestle Wa ters can educate the customers and build relationship so that they have positive word of mouth and advocate the products of company to their friends, family and acquaintances (Nguyen, Leclerc and LeBlanc, 2013).d) Offer customer ongoing support- The marketing specialists at Nestle Waters shall provide the customers with support that would help in nurturing relationships. There are instances in which the customers purchase products and they have questions or concerns regarding it. Nestle must offer informative support through email or phone to address their concerns. Nestle should not disappear once the customers makes it purchase as they must strive to build loyalty. The customers should feel valuable and needed by the organization. The customers must feel that Nestle is taking measures and going an extra mile to address their concerns (Bhattacharya, Gupta and Hasija, 2014). e) Ask for customer opinions- The best way to make the customers feel valued is to ask for their opinions. Ne stle can gain insight via online discussion questions, in-person meetings, surveys and personal phone calls. Nestle Waters must reach out to its customers and give them a way to get invoked. They must feel that they are a part of the company and that their opinions are changing the companys marketing strategies and business plans. By making a concentrated marketing effort toward current customers, Nestle Waters will have a higher ROI on the marketing dollars and will strengthen their customer relationships. They can use a variety of marketing tactics on the clientele, including free consultations and personalized service (Payne and Frow, 2013).f) Be honest with customers- Sometimes in the eagerness of making a sale, organizations tend to abandon the truth. Nestle Waters must always be honest with their customers and never make promises that they cannot fulfil. They must never claim something that they cannot live up to. If customer has some preferences, alternative options must be d iscussed and advice companies that can fulfil their needs (Peck, 2013). g) Adapt business plan- The marketing specialists of Nestle Waters must keep the business current. The company must change and add products seeing the latest economic climate and industrial trends. The tactics to target customers shall be changed. The business plan of Nestle Waters must be refreshed annually and the seasonal changes must be addressed as required. The customers must be assured and reassured that the company is worth their investment. The organizational structure of the company shall also be managed. To address such changes, the marketing managers must undergo training (Bejou and Palmer, 2013). Implementation and Expected Impact of the Proposed Course of Action Relationship marketing is based on the tenets of customer experience management (CEM), which focuses on improving customer interactions to foster better brand loyalty. The relationship marketing programme can be implemented using 7S framework. Actions to implement the changes The interdependent variables of organizational design must be put into action: Strategy- The strategy can be set for a long-term focusing on operational efficiency, innovation in practices and service delivery. The company can consider adding nutritional value to its products and shift to a higher volume based growth portfolio (Grieves, 2013).Structure- Nestle has a decentralized form of organization in which the decisions are made by the middle or lower level managers. These managers shall focus on enhancing customer values and aim at aligning departmental goals to customer satisfaction and respecting them (Krl and Krlov, 2016).System- Nestle must follow a system for recruitment, selection and performance appraisal for employees. This shall help in maintaining a diverse group of employees that would be able to satisfy customers greatly. The performance appraisal shall motivate the employees to continually satisfy the customers (Teh and Corbitt, 2015).Style- Nestle Waters must follow a democratic style of management where the leaders encourage people to share t heir ideas. The management at Nestle Waters must consider every option for improvement as it offers a great deal of flexibility to adapt to better ways of doing things (Grieves, 2013). Staff- Nestle Waters can train the existing staff in a way that would enhance relationship with customers. While recruiting new staffs, they must ensure that the staffs are talented and tactful in meeting customer needs and enhancing value. Marketing specialists may be hired for addressing personal needs of the customers and listening to their grievances of the product area. Skills- Nestle Waters can consider equipping with manufacturing plants with latest equipments, technologies and work processes for addressing customer needs. They must ensure high quality of products delivered to customers by meeting the standards at the organization (Teh and Corbitt, 2015). Shared Values- Nestle Waters must not focus on short-term profit and emphasize on long-term development. Nestle Waters must be aware of the f act that success is a reflection of ethical practices, codes of conduct and responsible attitude of the organization (Grieves, 2013). Financial considerations The implementation of relationship marketing strategy shall involve a significant investment. Certain financial considerations must be made in the marketing plan. For conducting the research and gaining customer research, Nestle Waters must consider or estimate research fees. The research shall include payment to the firm as well as web research. For branding and communications, promotional brochures, television, web and radio budget shall be estimated. For networking, subscriptions shall also form a part of the marketing strategy. For sales promotion, Nestle Waters may distribute free samples. Additionally, it may conduct public relations and tradeshows for enhancing relations with the customers. Nestle Waters can make investments in marketing and enhancing its value for customers. Social media investment shall also grow as a significant amount of customers connect using social media (Kuei Huang, 2012). Impact and Risks of change There are risks involved with the implementation of relationship marketing as there is no guarantee that value shall be created. Additional risks involve the following:Financial inefficiency- The financial investment made in marketing may not necessarily materialize. This would lead to loss if the customers are not loyal to the organization (Egan and Harker, 2015). Redundancy- The marketing executives may not be willing to reinvent the company. Despite receiving customer opinions and feedback of the products, the company may not be willing to make any changes in its business plan or its strategy (Egan and Harker, 2015).Anti-competitive behaviour- If the relationships between the customers and the organization are too close, there is a chance that Nestle Waters shall lose its competitive behaviour with other brands manufacturing bottled water. With a greater focus on managing customer relationships, they might lose their focus from gaining competitive advantage (Strohmeier, 2013). Los s of independent skills- In the process of creating and enhancing value with the customers, there is a risk of Nestle Waters losing its independent skills. The organization has its own strategy for product, marketing and the entire business. If it focuses too much on individual customers, it may lose its originality and independent skills (Wang and Feng, 2012).Compromise on price- Nestle Waters has a financial structure and budget set for the product pricing. The prices of its products are fixed considering multiple variables. While focusing on the customer needs and grievances and making changes accordingly, the price structure of Nestle Waters may be disrupted (Egan and Harker, 2015). Reflection The above report is the most engaging and interesting topics I have ever done. Honestly, at first I did not know much about the concepts of relationship marketing. Going through the electives, I simply gained theoretical knowledge. This assignment gave me an opportunity to apply the concepts and theories into practice. The organization I selected was Nestle that is a transnational company. Applying the concepts on this company helped me gain a wide array of perspectives. In the beginning, I thought it would be difficult to apply concepts as Nestle is a huge company with millions of loyal customers. However, while conducting research and getting involved with my peers in discussion, I came to realization that there is always a scope of improvement whatever the size of corporation may be. I have gained significant experience in applying marketing concepts to a real case scenario. I strengthened my problem solving skills and viewing the same case from multiple perspectives. The report h elped me in brainstorming and come up with new ideas. The elective covered various chapters helping me to develop an in-depth and critical analysis of the sections. I also gained strong demonstration skills and critical understanding of modules in a better manner as I gained the opportunity to apply materials into practice. The peers and mentors helped me in drawing insightful conclusions of the practical situation. The paper not only considered concepts of marketing, but also the principles of planning while implementing relational strategies. I examined how relationship marketing marks a change from discrete to continuous exchanges that occur between parties with a history as well as plans for the future.However, I faced difficulty in addressing the third section that consisted of the implementation of relationship marketing project. I had to conduct a lot of research on preparing the financial considerations as it is a critical resource for the company. I invested a lot of time f or creating a solid plan that may help Nestle to not just enhance one business area, but all the other business units too. Besides, I appreciate the help of my lecturers who have been a part of this elective. They strengthened and encouraged morale and guided me in delivering the report. References Bejou, D. and Palmer, A. (2013). The future of relationship marketing. 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